VIDEO: How to Start a Successful Blog Today After much experimenting, we discovered the best way to set up our blog, The Minimalists, which now has more than 4 million readers and has been featured in dozens of major media publications (New York Times, TIME magazine, TODAY show, and many others). These are the exact steps we took when we created our blog. If you follow this sequence, you will set up a beautiful blog in less than an hour. 7-STEP SUMMARY: STEP 1. TIME: Set aside one hour to create