Brandon Riegg and Adam Kelly explain the deal’s significance and what it means for both sports streaming and women’s soccer.

UK Sport's deputy director and head of major events and external affairs Esther Britten updates on Olympic bid, explains ...

New lounge combines football, fine dining and bespoke service, opening new opportunities for premium matchday experiences and ...

Next year's Men's Rugby World Cup in Australia will be a once-in-a-generation event. Rugby World Cup Experiences, the ...

The most valuable distribution in sport is no longer only the rights deal. It is the direct relationship an athlete holds ...

CEO Henning Strauss hopes Uefa sponsorship lifts brand's profile, sales and premium positioning in host market.

SportsPro breaks down why Netflix swooped for World Cup rights in Spain and whether it could be a precursor to an expanded ...

US agency Relevent to sell sponsorship and media rights to Euros and other Uefa competitions from 2028 to 2036.

Shakhtar Donetsk is using its European football platform to spotlight the resilience of Ukrainian businesses, with DTEK’s ...

The Norwegian club is building a unified data infrastructure while using EDGE Case Ventures to turn technology partnerships ...

From LIV Golf to The Hundred and SailGP, emerging sports competitions are discovering that star power, investment and ...

From new hosting models and the evolution of the Olympic programme to decentralised events, the participation boom and AI ...