It's called the infinite scroll—a design feature on social media, shopping, video and many other apps that continuously loads ...

The infinite scroll is likely the main reason you find it so hard to stop scrolling once you begin. To understand why this design feature is so devious, we need to understand the psychology and ...

In a pocket of spare time, you may reach for your phone to scroll social media - but how often do you end up spending more time here than you planned? You might beat yourself up for losing stretches ...

Doomscrolling could itself be doomed if European Union regulators have their way. The European Commission is taking a historic stand against social media, ordering TikTok to disable infinite scrolling ...

The big thinkers at Aperture examine how infinite scrolling affects behavior and society at large. The moment Trump found out the Supreme Court killed his tariffs Trump admin issues major new rule for ...

The European Commission (EC), the EU's policy enforcement body, has issued a provisional ruling that TikTok's addictive design violates the Digital Services Act (DSA). On February 6, 2026, local time, ...