The authority era: How AI is reshaping what ranks in search

From PageRank to AI Overviews, Google’s understanding of authority evolved. Here's why brand legitimacy now drives ...

How People Settled Arguments Before Google Was Invented

It’s hard to imagine now, but people managed disagreements long before search engines existed. If two friends argued about who starred in a movie, what year an event happened, or whether carrots ...

Content scoring tools work, but only for the first gate in Google’s pipeline

Google’s first-stage retrieval still runs on word matching, not AI magic. Here’s how to use content scoring tools accordingly.

Google AI Overview Citations From Top-Ranking Pages Drop Sharply

New data finds AI Overviews often cite sources beyond page one. Fan-out queries may help explain why, and YouTube appears ...
The Hill

Democrats call on McMahon to explain civil rights complaints backlog

Seventy House Democrats sent a letter to Education Secretary Linda McMahon demanding answers on the department’s backlog in civil rights cases. The Democrats, led by Rep. Suzanne Bonamici (D-Ore.), ...

How Researchers Reverse-Engineered LLMs For A Ranking Experiment

Researchers test two ways to reverse engineer the LLM rankings of Claude 4, GPT-4o, Gemini 2.5, and Grok-3. Researchers ...
The Hill

Lincoln tops presidential rankings; Trump records most ‘poor’ marks: Poll

Americans overwhelmingly view former President Abraham Lincoln as an “outstanding” leader, while President Trump ranks near the bottom, according to a new poll. The YouGov survey, released Friday, ...