UK Sport's deputy director and head of major events and external affairs Esther Britten updates on Olympic bid, explains ...

New lounge combines football, fine dining and bespoke service, opening new opportunities for premium matchday experiences and ...

Next year's Men's Rugby World Cup in Australia will be a once-in-a-generation event. Rugby World Cup Experiences, the ...

SportsPro breaks down why Netflix swooped for World Cup rights in Spain and whether it could be a precursor to an expanded ...

US agency Relevent to sell sponsorship and media rights to Euros and other Uefa competitions from 2028 to 2036.

CEO Henning Strauss hopes Uefa sponsorship lifts brand's profile, sales and premium positioning in host market.

The Norwegian club is building a unified data infrastructure while using EDGE Case Ventures to turn technology partnerships ...

Chief executive Shay Segev says DAZN has a foot in the door for deeper partnerships with the major leagues, including ...

Brandon Riegg and Adam Kelly explain the deal’s significance and what it means for both sports streaming and women’s soccer.

Stuart Fenton believes a people-centred approach to AI can sort the decisive solutions from the hype, and help send Reading ...

The most valuable distribution in sport is no longer only the rights deal. It is the direct relationship an athlete holds ...

As live events, sport and culture converge around fandom, FUEL's global experience scale and 53Six's growth and fan-data ...