Listening to local rappers PrinceJaeO and Acher carefully diagram the relationships that bind them with other local rappers and the broader Northwest rap scene, it's easy to get confused.

When Rachel Diack attended her first label meeting, she stood before 20 executives, plugged in her laptop and gave a 10-slide PowerPoint outlining her creative vision. “I told them, ‘I wanna go on ...

Honest, the chart-topping album from Atlanta-bred rapper Future, features a host of guest stars, though none seem to overpower Future’s hard edge. His unique flow — sometimes short and choppy, other ...

Rappers love Houston. It's why Drake has become a part-time Texas resident, putting roots down in Brenham. Now, another A-list MC, J. Cole, has touched down in Houston to spend time in the city. The ...

Today, there are tons of creators and young rappers who are entering the viral music scene. Only a few manage to build an authentic brand and grow by collaborating with other artists and creating ...