YouTube has been testing a major change to the way it presents ads during videos, partly in response to the trend of users getting increasingly comfortable watching longer videos. Through its internal ...

YouTube is testing a sticky banner that keeps ads visible after skips, giving advertisers extended exposure beyond the initial view.

A long-awaited feature will soon start rolling out on YouTube for creators. YouTube has announced that it has been testing a new feature called "Test & Compare," the company's name for what is ...

YouTube has a long history of inviting people to try experimental features before pushing them to the masses. These options, as you may know, are often only available to select users. YouTube is at it ...

YouTube is reportedly testing the return of its Direct Messaging feature with a small group of users. The feature could allow ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

YouTube users report persistent, undismissible ads on the mobile app. Learn more about this potential bug and how to avoid ...

Add Yahoo as a preferred source to see more of our stories on Google. Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said ...

YouTube recently announced YouTube Labs, its own version of Google Labs, which Google uses to test experimental features before potentially rolling them out to the ...