Apple TV has a colorful new logo to go with its simplified name. And that's just the start of the rebranding campaign. Apple used a giant glass Apple TV logo, colorfully lit and filmed in a studio, to ...

Apple CEO Tim Cook has a well-established habit of dropping subtle hints about where the company is headed. This time, the dropped breadcrumbs all point toward Visual Intelligence. And the impression ...

Apple has been leaning harder on services for several years now. That part of the business brought in tens of billions of dollars in revenue last year alone, and the company says 2025 was a record ...

Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage — plus new AI features and premium content in Keynote, Pages, and Numbers — come together in a single subscription Final Cut ...

One of the core Apple Intelligence features to date has been Visual Intelligence. It started off in a rather limited capacity through Camera Control, but with iOS 26, the company expanded it to ...

The AI pendant and AirPods with cameras are getting a big push from Apple CEO Tim Cook, with his Visual Intelligence chatter a big indicator of where Apple's focus is going. In Sunday's "Power On" ...

The Warsaw-based startup develops high-quality plugins, transitions, motion graphics, and visual effects for professional video editors. It specialises in tools for Final Cut Pro and DaVinci Resolve ...

Apple on Monday acquired Polish software company MotionVFX. The company is a developer of plugins, visual effects, and motion graphics tools for Final Cut Pro.

Apple's Visual Intelligence is expected to feature heavily in the company's upcoming set of AI wearable devices, which could include smart glasses, a pendant, and more advanced AirPods, according to ...

Apple Studio Display XDR adds mini-LED with 2,300 dimming zones and 2,000-nit peak HDR, aimed at color-critical work and HDR editing.