“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re ...

Prebid.js, the open-source header bidding solution adopted by AppNexus and Rubicon Project, has demonstrated its effectiveness for yield optimization from video header bidding, according to the ...

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Craig Berlingo, vice president of product, publisher platforms, at ...

Amazon’s decision to move into server-to-server header bidding isn’t all that surprising. After all, Amazon wants to avoid sluggish page load times like any other publisher. Notably, publishers will ...

AppNexus is moving ahead with its header bidding-push, this time with the launch of an open source video solution on PreBid, with the adtech outfit claiming it can help publishers achieve advertising ...

Header bidding in video is the latest buzzword for publishers in JAPAC regions (Japan and Asia-Pacific). The term comes from display advertising, and essentially means competing all demand sources - ...

Today, Videology, a leading software provider for converged TV and video advertising solutions, released the latest installment of their educational series, ‘Knowledge Labs.' In this installment, ...

A new report offers media buyers some useful insights into how domestic and international publishers are planning to optimize their inventories and maximize their yields from the video advertising ...