"In some ways AI is about computers speaking closer to human’s language. And that level of conversation, I think, can be a great thing." "It's been a tough year and we've been going through a bit of a ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Unity has been front and centre for a growing number of games developers for years now and their big bet on the implementation of AI as the way to seal the deal and power ahead has been no secret. Now ...

On the third day of GDC 2025 in San Francisco, Unity today revealed what game developers can expect from future updates of ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...

Unity is pressing on with its push into AI development tools, announcing at today's Unite event that Muse is now in early access. Despite the debate surrounding the use of artificial intelligence in ...

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...