“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

Sanjana Varanasi (’24SPS) shares how the program prepared her for her career and how her diverse experiences led her to her role today.

Many organizations are challenged with scaling analytics to reach every employee and/or realizing the full value of their analytics investments. Also, the exponential amount of data they’re generating ...

Digital transformation of industries has prompted the value of data to skyrocket over the past few decades in particular. Nowadays, companies from all industries worldwide actively pay for access to ...

Whether you’re just starting out on YouTube or an experienced creator looking to take your channel to the next level, YouTube Analytics has the metrics you need. Understanding and focusing on key ...

For those new to online video, analytics reports are a blessing and a curse. Sure, it's great that your hosting service gives you detailed numbers about your videos' performance, but trying to decode ...

Discover why data analytics skills are crucial for Nigerian businesses to improve decision-making, boost revenue, and gain a ...

Jonatan Littke is the CEO and co-founder of Lookback. When WhatsApp was acquired by Facebook, there were eight million WhatsApp users for every employee. Eight million. Traditionally in business, when ...

Business analytics is the not-so-secret sauce that helps businesses be successful. Business analytics can be used by companies in any industry to transform data into insights that help them solve ...

This study leverages text analytics to identify work themes managed by primary care physicians in their electronic health record (EHR) inbox messages and inform managers on workflow redesign.

Sports analytics has revolutionized the way fans, teams, and even betting markets approach games. Advanced metrics, predictive algorithms, and real-time data are now integral to understanding ...