Peter Drucker once said something along the lines of, “There is only one valid definition of business purpose — to create a customer. Because it is the purpose to create a customer, any business ...

Whether internal team members or external partners and investors, business stakeholders play a key role in your company’s growth trajectory. These individuals can provide valuable resources and ...

Understanding your stakeholders is a crucial part of project management. If you don’t carefully manage stakeholders and their concerns and expectations, you risk generating backlash to your project, ...

Someone reading this will be the first chief stakeholder officer of a Fortune 500 company. Turbulent times are making demands of business leaders that transcend existing C-suite roles. Between a ...

If you’re managing a project, it’s important to ensure you involve all the different people and groups that can impact the project’s success. Otherwise, you risk missing key perspectives or getting ...

Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Stakeholder engagement is integral to the success and growth of ...