Add Yahoo as a preferred source to see more of our stories on Google. New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Tween skincare—yes, you read that right—has become one of the fastest expanding categories in beauty.

"Glow-up routines" encourage kids to buy and use lots of beauty products to change how they look. These routines can damage young skin and lead to stress, low self-esteem, and unhealthy habits.

Gen Alpha: Put down the serum bottle. A top dermatologist is sounding the alarm about teenagers’ skin care routines, warning that some product-obsessed middle and high schoolers are doing way more ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

31% of content creators making skincare videos are under the age of 13. Fact checked by Sarah Scott New study shows 31% of skincare social media videos being created by kids under age 13. Products in ...