Hasbro Pulse Fan Fest kicks off today, giving fans a huge set of upcoming collectible revels from a variety of properties. One of the biggest franchises to get new products during the event is the ...

The “robots in disguise” are starting to flaunt their skills. On Friday, Hasbro announced a new partnership with Robosen Robotics (Shenzhen) Co. Ltd, a company specializing in programmable robots, to ...

Hasbro has announced a huge new 19-inch tall Transformers Optimus Prime Auto-Converting Programmable Robot - Collector's Edition that costs $700 and actually transforms from a car, into a robot -- it ...

Hasbro has revealed a voice and app-controlled, auto-transforming Optimus Prime robot that costs $699, and it's available for pre-order now. Announced at today's Hasbro Pulse Fan Fest, Hasbro teamed ...

In 1984, Hasbro and Takara-Tomy released The Transformers upon an unsuspecting world, and this six-year-old was hooked. Led by Optimus Prime, a red and blue cabover Peterbilt semi truck that turned ...

Robosen Robotics announced on Thursday that it has created a new collectible robot based off of Optimus Prime in the upcoming film Transformers: Rise of the Beasts. The new Transformers figure comes ...

The simple toys of the past will soon become just a faded memory. Technology is advancing so fast today, that even kids’ toys are incredible robots that can perform complex series of tasks, convert, ...

With an improved walking algorithm, fluid actions and sequences, Bumblebee jumps into action with his 17 servo motors and in a perfectly executed original G1 form. This authentic reproduction features ...

LEGO just dropped a new Transformers Set and this villainous Soundwave replica will have you chanting the cartoon theme song all over again. The new LEGO Transformers Soundwave Set features 1,505 ...