More than a decade after releasing its Pods, Tide is rolling out the next evolution of its popular laundry detergent that fits in the palm of your hand. Procter & Gamble officially launched Tide evo ...

Tide®, America’s #1 trusted laundry detergent brand, continues to deliver an unmatched level of clean. With the national launch of Tide evo – a 100% concentrated, waterless tile with six cleaning ...

CINCINNATI — Procter & Gamble is letting Target customers know that great things come in small packages as it launches new Tide and Gain compacted powder laundry detergents. The compacted Tide and ...

Astronauts don't have the luxury of tossing clothes in the hamper after a single use — without laundry equipment, they're often left wearing items multiple times. Tide thinks it can come to the rescue ...

Washing all your laundry in cold water can save you over $150 a year — and Tide wants to make sure shoppers know it. That’s because their star-studded “cold water wash” marketing campaign is helping ...

NEW YORK (AP) — It took eight years, 450 product sketches, 6,000 consumer tests and hundreds of millions of dollars for Procter & Gamble to create something that it hopes will be destroyed in the wash ...

If you’re one of those shoppers who thinks that all laundry detergents are the same, who buys whatever brand is on sale, who treats wash day like it’s a chore, stop reading now. What comes next might ...

Our breakdown of the best laundry detergents saves you the guesswork and helps you avoid the worst performers from Consumer Reports' tests.