We experimented with how different music affects the flavor of dark chocolate. Imagine biting into a juicy red apple and not hearing the satisfying crunch. Or pouring champagne and seeing the ...

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American Sometimes a toffee sounds really good--not ...

The very first life forms on this planet had what we might call a sense of taste—the ability to recognize chemicals in their environment so as to know whether a tidbit would be nutritious or quite the ...

There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal and eat it. But as savvy as marketers are, they may be missing a key ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. I remember the first time I was introduced to the concept of ...

A new marketing study out of Brigham Young University reports how triggering different senses can affect when we buy things. The study found that ads highlighting more distal sensory experiences like ...

There's a reason marketers make appeals to our senses; the "snap, crackle and pop" of Rice Krispies makes us want to buy the cereal and eat it. But as savvy as marketers are, they may be missing a key ...

New research finds the type of sensory experience an advertisement conjures up in our mind -- taste and touch vs. sight and sound -- has a fascinating effect on when we make purchases. The study finds ...