A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big Arch taste test.

Noosa Yoghurt let food reviewers' facial expressions ‘speak for themselves’ in its Operation Taste Test campaign.

A&W Canada posted probably the most pointed parody video of all.

'e-Taste' analyzes food flavor profiles and tries to copy it using a concoction of chemicals pushed through a gel. By Mack DeGeurin Published Feb 28, 2025 2:00 PM EST Get the Popular Science daily ...