From a project manager’s perspective, a strong plan is vital to maintain communication with stakeholders across all levels of an organization. While communication may seem to be a fairly light lift in ...

Crafting and executing an effective communications plan requires long-term vision, daily execution and a strategic direction. These same elements are readily apparent with a successful baseball team.

Communication is a critical part of any organization's success. Once, I was working closely with the senior leadership to create an email that addressed late deliveries. I remember that when we first ...

Effective business communication requires planning and coordination. To get the intended message to internal and external audiences, you need to understand the objectives of business communication ...

The sudden onset of a crisis can pose an existential threat to your non-profit organization, especially since your reputation is your most valuable strategic asset. A strong reputation is often the ...

Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Stakeholder engagement is integral to the success and growth of ...

Value-based healthcare is at the core of sweeping changes facing our healthcare system. A multi-tier approach is needed to move the needle on value-based programs, with many healthcare organizations ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

In the hour of crisis, employees look to the management for direction. The absence of communication from the management can lead to wrong assumptions, as well as the spread of inaccurate and damaging ...