A menu is so many things: calling card, salesman, a fantastical story that takes you on a culinary journey around the world. On second glance, however, you may notice that restaurant menus are not as ...
There's more to restaurant menu design than hidden marketing tricks--or at least, there used to be. A book due out in September from the design-centric publishing house TASCHEN will feature nearly 800 ...
A study employing hypothetical restaurant menus suggests that climate-friendly default options and labels indicating the carbon footprint of each dish may influence diners’ dish selections and the ...
You've probably sat in a restaurant, menu in hand, wondering why your eyes kept landing on that pricey steak or why that ...
When you go to a restaurant, you likely don't think of a menu as an advertising tool — it has all the necessary information. But it turns out menus are as much of an ad for expensive items as anything ...
Menu engineering is both an art and a science, but it’s the science part that usually trips up most restaurant operators. Here’s how to gather the right data so the science of designing optimized ...
Given the chance, I will opt for a children’s menu at any restaurant — not for the cheaper prices (I order off the regular menu), but for the coloring pages it contains. There’s something both calming ...
Cristina Stewart receives funding from the Wellcome Trust. Rachel Pechey receives funding from the Wellcome Trust. More people cutting back on meat would be good news for the planet, but humans have ...