I’m baffled. As an industry observer and analyst who studies this industry and the companies within it, I am baffled by how Wall Street thinks about Apple. I do, however, have a theory. It’s called ...

Steve Jobs, co-founder of Apple Inc., was famous for his “reality distortion field.” Through a combination of charisma, bravado, doggedness and conviction that the impossible was possible, Jobs drove ...

Something struck me after reading "Becoming Steve Jobs." It wasn't the fresh take on Jobs' time at NeXT and Pixar. It wasn't the grudges he held, or the various revelations, which made headlines ...

At first glance, with the Apple Reality Distortion Field at full power, the iPad Air seems like an impeccable, immaculate device that could only ever be conceived by the magicians at Apple in ...

The late Steve Jobs was said to possess a “reality distortion field,” a charisma that got people to jump through walls for him, and drew capital to him, even when results weren't going his way. But ...

Macbooks 'We wanted something that felt fun and friendly, and fresh, and felt like it really suited the spirit of this product': Apple exec on why their new budget laptop is calle ...

Apple didn’t cast much light on visionOS at WWDC this year, and it hasn’t received much attention since. But don’t mistake this something for nothing. Two recent events indicate there’s a lot going on ...