Progressive Insurance’s latest effort has a passionate customer spreading the word about his favorite insurance company. And, he’s doing more than just telling his friends—he’s taking perky insurance ...

Any cowboy who gets on a bull is taking a risk. So, it’s a nice melding of messages for PBR, the world’s leading bull riding organization, to join forces with a brand that since 1937 has built a ...

Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.

Progressive's Flo is one of the biggest stars of the advertising world. A new campaign pairs her with a big Hollywood star with a role in what should be a blockbuster upcoming movie. The Mayfield ...

I don’t watch much TV, but when I go to the gym I can’t help but watch Progressive’s perky spokeswoman, Flo helping people with their insurance. My favorites are the ones where she accompanies ...

Progressive has launched a new brand extension that is unlike anything consumers have seen from the company before. The insurance company’s perky sales clerk, Flo, is missing from the spot. The effort ...