Magnite (NasdaqGS:MGNI) has partnered with NOVA Entertainment to power programmatic buying of in-store digital audio inventory across Australia. The company is also integrating Genius Sports' Moment ...
Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.
As digital buying becomes more prevalent in radio and data-driven metrics drive advertising, industry experts are predicting a rise of programmatic across the entire audio content spectrum – but can ...
Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...
DAX US has named Jennifer Tang Senior Vice President of Programmatic as the digital audio ad firm expands its programmatic strategy.
Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...
NEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore (SCOR) today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their ...
Most audio ad spots are still sold direct, but that will change in the coming year as more companies such as Basis Technologies, The Trade Desk, SoundCloud and others expand their programmatic ...
Coupled with Tremor’s direct supply arrangements, the new solution enables brands to connect with tuned-in consumers as a complement to video and CTV campaigns NEW YORK, Sept. 21, 2021 (GLOBE NEWSWIRE ...