13 Effective Marketing Strategies For Engaging Younger Consumers

Social platforms, creators, online communities and emerging AI-driven search are creating new opportunities for brands to build meaningful connections with audiences.
The Financial Brand

4 Banking CMOs on What’s Working for Them Now

Marketing strategies are as varied as the financial institutions behind them. For FVCbank, an emphasis on radio makes sense. The $2.4 billion-asset bank aims to attract business customers in the ...
Forbes

Help Them Help You: A Powerful Marketing Approach

When you walk into the doctor’s office, how do you get the help you need? You explain what’s bothering you, articulating the problem as clearly as possible. The same is true in personal ...
93.5 / 107.5 The Fan

What effective contractor marketing actually looks like today

Explore what effective contractor marketing entails. Learn top strategies to enhance your business impact. Uncover the secrets to success now!
Music Business Worldwide

Google picks Base for Music for its Gemini Startup Forum – as $1.7M-backed French company says it uses AI to predict music marketing ROI

It raised EUR €1.5 million (USD $1.73m) in a June 2025 funding round backed by Belgian music tech investor LeanSquare, French ...
Entrepreneur

5 Must-Try Real Estate Marketing Ideas That Will Attract Buyers

Content marketing helps build brand awareness, allows leading real estate agents to establish their authority within the sector, and generates leads. Real estate agents depend on powerful marketing ...
Entrepreneur

4 Steps to Building a DIY Marketing Plan That Really Works

Stop wasting your time and money — this is the foundation of a marketing strategy that leads to sales and brand loyalty. In the new book, “Market Your Business – Your DIY Guide to Marketing,” Jeanette ...