New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. In hospitality, public relations is all about creating strategic ...

At first look, one might not think that the health insurance industry has much in common with the tobacco industry. After all, one sells a product that kills people and the other sells a product ...

Opinions expressed by Entrepreneur contributors are their own. Your PR strategy needs to reflect your company’s core values to boost the public’s perception of your business. By incorporating your ...