Marketing

How Journalists Feel About the Use of AI by PR Professionals

Are journalists OK with the use of AI for crafting press releases and PR pitches? Which types of content from PR professionals do they rely on most? Why do they reject PR content? Do they think most ...
Campaign Asia

R3 China PR Scope: 43% of in-house PR and marketing teams had integration last year

R3’s seventh China PR Scope Study found that 43% of marketing and PR teams of over 100 brands in China experienced integration in the past year. Get all the details here. Source: R3 2022/23 China PR ...
Marketing

The State of Generative AI Use in Public Relations

Are PR professionals using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? To find out, Muck Rack surveyed 1,001 PR professionals between November 2 ...
EurekAlert!

PR pros are good ethical thinkers, study finds

For years journalists and others have questioned the ethics of public relations practitioners and firms. People in PR, however, appear to be getting a bad rap. That's what a new study funded by the ...
WGAL

Public relations class at Alvernia University uses Taylor Swift as real-life case study

AND HERE’S NEWS EIGHT’S ANNE SHANNON $1 BILLION BUSINESS, RIGHT? AS A PROFESSOR AT ALVERNIA UNIVERSITY IN BERKS COUNTY, DOCTOR JODY RADOSH WORKS TO PREPARE HER ...
The Nation Newspaper

APRA, PRCA Africa collaborate on groundbreaking African PR landscape study

The African Public Relations Association (APRA) and the Public Relations and Communications Association (PRCA) Africa have announced the launch of their fourth annual study on the evolving landscape ...