To effectively evaluate public relations programs, PR professionals and company management should agree on PR goals. Those who work in PR typically have backgrounds steeped in writing, while ...

The UAB PRCA/PRSSA is a student-led organization open to students across campus who are interested in public relations. The organization conducts workshops, hosts networking events and guest speakers, ...

The Annenberg School for Communication and Journalism announced a new master’s program in public relations and advertising last month. The new program will replace the strategic public relations ...

A campaign line which celebrates individuality, “Free to Be Like No Other” inspires self-expression, and promotes a sense of belonging within the community, and it garnered silver citations for Best ...

Newsjacking, which involves joining conversations on current events by inserting your expert’s commentary into the story, tends to come under fire for being undignified, outdated, tactical, and ...

After spending five years working in high-tech PR agencies, I decided I wanted to make the transition to in-house public relations. Coming into a company that previously had lukewarm success with ...

Over the past two years, Dylan Baggiano earned some of the most prestigious public relations awards in the state of Alabama. But, surprisingly, his college career did not begin in communications. He ...

Empowers startups to create brand visibility momentum via funding announcement and 2 additional announcements; media coverage secured across the spectrum of business, technology and vertical press ...

Ever wonder what happens before a celebrity, organization, or public figure releases a message to the public? Or how iconic brands connect with certain groups of people? The short answer is that they ...

BOISE — Boise State University is kicking-off it's new online degree program for public relations after approval by the Idaho State Board of Education. The university announced last week the new, ...