It was a transformative and tumultuous 2025 for those of us who work in media, public relations and communications. We experienced new extremes in political and cultural division, further changes in ...

Google’s AI Overviews now generate summaries directly on the search results page, with links as supporting material. At the ...

Get a step‑by‑step playbook for turning press coverage into one of your most powerful growth channels—without relying on a big ad budget. In this live session, Pace PR founder Annie Scranton breaks ...

Getting your SaaS company noticed is tough. There’s a lot of noise out there, and you need a solid plan to cut through it.

The first quarter typically sees a slowdown as consumers reduce spending after the holidays, which can challenge businesses that rely on steady customer engagement. A well-thought-out PR strategy can ...

Learn how to use GA4 and disciplined UTM tagging to turn PR from a cost center into a measurable revenue driver.

Foreword -- Introduction -- [pt]. 1. How the web has changed the rules of marketing and PR -- 1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing ...

Discover the new approach to link building that prioritizes brand legitimacy and digital PR over traditional methods.

PR is commonly thought of as a tool that might indirectly influence sales, rather than a way to directly drive the sales process. We dispute this idea that PR cannot drive sales directly into your new ...