Beauty product fans, big news coming today: The Ordinary is opening its first freestanding store in Los Angeles. The iconic brand, known for its budget price points, will open in Westfield Century ...

It’s well known that springing for a celebrity endorsement can do wonders for brand awareness. But beauty brand The Ordinary challenges this advertising truism in an intentionally star-free campaign.

Promising review: "Purchased this product approximately one month ago. At 37, I have combination sensitive skin, enlarged pores with sebum, minor acne, and fine lines. I use it twice weekly for 10 ...

Some even claim the bargain is 'better' than a posh Giorgio Armani product IT’S the beauty buff favourite that sent us all wild two years ago. And now The Ordinary is bringing back the viral Serum ...