Nike shows it can innovate, and the new Pace operating model could bring the new shoes to market faster than before.

ADDYY has stronger sales momentum, faster direct-to-consumer growth and a lower forward P/S multiple, while NKE rebuilds around performance sports.

Nike has a new super shoe, the Nike Apex. It's designed for marathons and employs dual-stack Air Zoom units at the forefoot for cushioning over longer distances.

adidas has outperformed Nike recently in total returns, despite both facing macroeconomic challenges and potential tariff impacts. Nike's heavy reliance on Asian manufacturing exposes it to ...

Forbes contributors publish independent expert analyses and insights. Gabriel A. Zainescu writes about AI, marketing and building things. This voice experience is generated by AI. Learn more. This ...

Fashion plays a larger role in tennis than in any other sport. That is especially true for Wimbledon. Thanks to the strict all-white dress code at the All England Lawn Tennis and Croquet Club, brands ...

Consumer discretionary stocks have struggled but are rebounding with recent FED rate cuts, with XLY outperforming SPY and DIA significantly. Nike, despite its brand dominance, has seen a 27% loss YTD, ...

The World Cup’s quarter final stage is set to bring the sport’s big rivalries into sharp relief. France versus Morocco. Norway’s Erling Haaland versus England’s Dan Burn. And, of course, Nike versus ...

The brokerage's new coverage highlights different priorities across the three brands, from Nike's inventory and marketplace work to Adidas' product momentum and Puma's distribution reset.

Miami is reportedly reuniting with Nike after more than a decade with Adidas as the school's main apparel provider.