A new feature from chip-maker Nvidia that promises cinematic-quality graphics using AI has prompted a backlash online, despite the company claiming it would "reinvent" what is possible in video games.

Nvidia CEO Jensen Huang unveiled the Groq 3 Language Processing Unit (LPU), marking the first chip release from the AI startup Nvidia largely acquired in a $20 billion asset deal last December, its biggest acquisition to date.

NVIDIA revealed its DLSS 5 update, claiming to be the biggest graphical breakthrough since ray tracing in 2018. Not everyone is convinced.

Nvidia's reveal of DLSS 5 hasn't gone quite as planned, and that's putting it very mildly.

The chip-making company wanted DSSL 5 to be seen as a groundbreaking moment for video games, but it is being treated like AI slop meme fodder instead

Nvidia’s new DLSS 5 uses generative AI and structured graphics data to make video games more realistic. CEO Jensen Huang says the approach could eventually spread to other industries.

Nvidia has touted DLSS 5 as being as big of a leap forward as the programmable shader, which changed video game rendering in 2001.