Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with. While ...

You’re competing against national brands with million-dollar marketing budgets. The advice you keep hearing? “Use the same tools they use.” You sign up for tools built for enterprise operations — and ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. Let’s face it: Marketing in today’s world, the one that ...

Earlier this year, I had the opportunity to speak at the Gartner Marketing Symposium in London about the ever-expanding universe of technology that marketers are surrounded by. The temptation is ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

Tool overload drains value. Most organizations use far more tools than they need, which leads to duplication, poor integration and underused capabilities. Governance matters. Successful teams ...

COLUMBIA, Md.--(BUSINESS WIRE)--Altairzen, the MarTech Service Provider (MSPs) company, is introducing a new framework for updating and managing marketing operations for businesses around the world.

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Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research from Acxiom. The report was based on data from a survey of 200 ...

Many companies treat martech implementation like crossing a finish line. The project launches, everyone claps, champagne corks pop, and then the system slowly decays into chaos. Six months later, ...