Search engine optimization (SEO) can feel incredibly overwhelming to many business owners. But did you know that one of the most effective SEO strategies is to target your internet marketing efforts ...

Yahoo, Google, Verizon SuperPages and others are all investing heavily in strategies to attract local retailers and other advertisers online. The value of the local ad market is estimated to be as ...

Learn how technology is changing and how adapting to it can help your marketing.

Local mobile advertising is on the move, so says a Borrell Associates memo to clients. Local mobile advertising is expected to double in 2013. In some markets the number may be in the tens of ...

According to a study by media research firm Borrell Associates, reported by Daisy Whitney in tvweek.com, online advertising has become a catalyst for TV stations to generate new broadcast dollars. "TV ...

A 2008 survey by the Online Publishers Association, conducted in the spring of 2008, has found consumers are more likely to buy products based on local online media websites than looking at a local ad ...