SAN FRANCISCO—A new study from Samba TV analyzing 45 billion hours of linear and streaming viewing in the first half of 2024 has found that OTT viewing continues to set new records while linear TV ...
Umbrella or sun cap? Buy or sell stocks? When it comes to questions like these, many people today rely on AI-supported recommendations. Chatbots such as ChatGPT, AI-driven weather forecasts, and ...
In the U.S. -- and most European countries -- TV viewers still see linear TV advertising frequency as “excessive.” Ninety-two percent of U.S. viewers surveyed in 2021 believe “they see the same ...
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