MarkApp has officially joined the Interactive Advertising Bureau Middle East and North Africa (IAB MENA), reinforcing its commitment to supporting the development of transparent, standards-driven ...

AI, ATSC 3.0, watermarking and other technologies are helping linear and streaming media deliver more engaging, outcomes-based campaigns. A group of broadcast advertising leaders from Gray Media, ...

The effort will allow advertisers and agencies to launch interactive campaigns across top-tier publishers. When you purchase through links on our site, we may earn an affiliate commission. Here’s how ...

Add Yahoo as a preferred source to see more of our stories on Google. Paramount’s advertising president John Halley has been named the new chair of the Interactive Advertising Bureau’s board of ...

A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news. Digital Players Buy Into The Brand-Building Power Of ...

SeeSaw, the video on-demand platform owned by Arqiva, has launched a new interactive advertising service that allows users to choose which ads they want to watch. The service, named the SeeSaw Ad ...

WAYNE, PA, UNITED STATES, February 4, 2026 /EINPresswire.com/ — PurpleLab ®, a healthcare analytics company powering real‑world data through an infrastructure of ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...