When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

A breakthrough AI model named Centaur now forecasts human decisions with about 64 percent accuracy. Centaur was built at the Helmholtz Institute for Human‑Centered AI by Marcel Binz and Eric Schulz.

As AI becomes more deeply embedded in everyday life, Solsten argues that psychological intelligence is no longer an optional enhancement but a fundamental responsibility. The companies leveraging ...

Forbes contributors publish independent expert analyses and insights. Mark Minevich is a NY-based strategist focused on human centric AI. Global spending on artificial intelligence is projected to ...

People's decisions are known to be influenced by past experiences, including the outcomes of earlier choices. For over a century, psychologists have been trying to shed light on the processes ...

The growing ubiquity of artificial intelligence (AI) in applications is rapidly changing everyday life, underscoring the need to understand its social intelligence. A new AI study examines the social ...