Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

Every time you scroll, like, or share on a social media platform, an algorithm is watching, learning, and deciding what you ...

One minute, you’re watching a video about travel, and suddenly, your feed is filled with flight deals and hotel recommendations. It’s not magic, it’s the algorithm at work. From what you scroll, click ...

Kelley Cotter has received funding from the National Science Foundation. Chinese tech giant ByteDance finalized its agreement to sell a majority stake in its video platform TikTok to a group of U.S.

The X logo appears on a smartphone screen. (Photo by Nikolas Kokovlis/NurPhoto via Getty Images) (NurPhoto via Getty Images) When X's engineering team published the code that powers the platform's ...

This article was co-authored with Emma Myer, a student at Washington and Lee University who studies Cognitive/Behavioral Science and Strategic Communication. In today’s digital age, social media has ...