Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header bidding adoption, that train’s just about ready to leave the station. The number ...
Considering publishers experience revenue lifts of 35 per cent or more from header bidding on desktop it’s no surprise they’re eager to replicate those benefits on mobile. The benefit of header ...
Header bidding is coming to mobile apps, via a solution Rubicon Project is beta testing with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will ...
Rubicon Project is beta testing header bidding for mobile apps with its FastLane product. In early test results with 20 publishers, FastLane is producing CPM increases of up to 300%, according to ...
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