Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Managing finances is more than just bookkeeping and cutting ...

Fractional CFOs can provide the financial guidance that startups and growing businesses need — at a fraction of the cost of a full-time hire. Many, or all, of the products featured on this page are ...

As businesses scale, financial complexity increases fast. What once worked with basic bookkeeping and a controller can suddenly feel inadequate when cash flow tightens, investors ask tougher questions ...

When many business leaders hear “fractional,” they picture something incomplete or temporary—a stop-gap solution meant to patch over immediate issues. This misunderstanding, however, obscures the real ...

For years, the PR strategy at Misfits Market, the “ugly” produce subscription service, was largely reactive, pitching announcements to reporters ad hoc or chasing the occasional media placement. But ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. The traditional corporate ladder is no longer the only path to the ...