This collaboration brings together the power of first-party data ownership and third-party audience intelligence, giving marketers access to trusted, high-intent-to-buy consumer audiences they can ...

The study is based on a survey of 484 senior marketers in North America and the United Kingdom, alongside analysis of more than 6,000 global campaigns run on ...

Audience monetization offers a path to incremental revenue while strengthening partner relationships without adding complexity or new business models.

Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences for better marketing outcomes, today (20th January, 2026) announced the ...

With all the focus on first-party data -- for advertisers, and media platforms (TV networks and streamers) -- now comes a new spin, with agentic artificial intelligence (AI) trends. “I have a feeling ...

You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in ...

American Rebel – America’s Next Great Success Story – Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in First-Party Data. Together, this powerful combination unites a rising consumer brand ...

As AI-driven bidding and automation transform paid media, first-party data has become the most powerful lever advertisers control. In this conversation with Search Engine Land, Julie Warneke, founder ...

Anonymised and Bytek today (11th November 2025) announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data. Prediction and detection ...

The MarketWatch News Department was not involved in the creation of this content. American Rebel -- America's Next Great Success Story -- Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in ...