The brands that own their customer relationships will own their futures; everyone else is renting attention on borrowed time.

In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the recent ...

First, though, advertisers – especially mid-size brands – need tools that make first-party data more accessible and easier to use, said Amol Waishampayan, chief product officer of ad planning and ...

This collaboration brings together the power of first-party data ownership and third-party audience intelligence, giving marketers access to trusted, high-intent-to-buy consumer audiences they can ...

Audience monetization offers a path to incremental revenue while strengthening partner relationships without adding complexity or new business models.

From left: AdExchanger Executive Editor Sarah Sluis; Martin Kihn, Salesforce; Erin Foxworthy, Snowflake; and Matt Kilmartin, LiveRamp. Signal loss has led advertisers to invest heavily in their ...

Like some relationships, sometimes we have to move on. This is the case with third-party cookies and digital advertising. The future lies in first-party data and how it shapes the way we engage with ...

The long-anticipated cookie deprecation on Google Chrome is set to alter how e-commerce businesses fundamentally target and engage with customers. While some see this change as challenging, I believe ...

Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so ...

With all the focus on first-party data -- for advertisers, and media platforms (TV networks and streamers) -- now comes a new spin, with agentic artificial intelligence (AI) trends. “I have a feeling ...

In an era defined by data privacy concerns, evolving consumer behaviors, and the ongoing deprecation of third-party cookies, enterprises face a pressing need to prioritize first-party data as a ...

The speed of medicine has changed. Healthcare professionals are no longer waiting for conferences or clinical guidelines to make key decisions. In fast-paced clinical settings, physicians are actively ...