Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

While e-commerce website visitors can often be high-potential leads, many engage in “window shopping” and leave without making a purchase. Email pop-ups can help bridge the gap between casual browsing ...

According to Tellwise, the average consumer gets over 100 emails per day, but opens just 23% and clicks on only 2%. When you’re sending a sales email, you need to be part of that 2%. But how do you ...

Several weeks ago, I wrote a blog post on bad email manners. It described four egregiously rude email tactics and asked PR Daily readers to share their own examples. “The email blunder/bad manners ...