Conference halls and exhibition floors that sat empty during the pandemic are now bustling centers of business activity. According to Bizzabo's 2024 research, 57% of event organizers reported ...

Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...

Google launched custom event data import for GA4. Allows combining external data with GA4 data. Enables more comprehensive reporting and analysis. Google launches custom event data import for GA4, ...

SAN FRANCISCO--(BUSINESS WIRE)--Event Store, the event-native data platform company, today announced extensive enhancements to Event Store Cloud to streamline management, significantly improve ease of ...

Being a marketer in 2023 isn’t easy. As marketing budgets and teams are being slashed left and right, marketers are being tasked to do much more with far fewer resources. They need to keep current ...

BLUFFDALE, Utah--(BUSINESS WIRE)--Stova, a leading end-to-end event management platform, is rolling out its Event Intelligence Suite, a powerful new BI analytics suite that gives event professionals ...

Advertisers using Meta's conversions API can access insights into event data transactions that provide a clear picture of how data is captured and sent to the company's platforms. The tool has the ...

Real-Time solution now offers unified pipeline for events, news insights, market data, pricing, and analytics to service and automate full spectrum of workflows Bloomberg today announced the launch of ...

First-party data is, as the kids say, having a moment. The concept resurfaced in the public consciousness when Google postponed its anticipated phase-out of third-party cookies on Chrome until 2024.