Many a company has a "customer first" approach, and improvement methodologies such as Lean and Six Sigma start with the "voice of the customer" (VOC). So what is the point in trying to solve ...

Controversy over the sociologist Alice Goffman’s On the Run, a study of young people on the margins of society, has put ethnography on trial. Lost in the accusations and rebuttals, I fear, is the ...

In the early 20th century, the University of Chicago was known as the epicenter of ethnography, a method of study in which researchers immerse themselves in a social setting to observe its inner ...

Product developers who observe end-users' behavior in the actual environment of use generate tangible, workable information about a device—and the requirements of the people who use it. Stephen B.

Ethnographic research, which involves extensive observation and interviews, provides detailed information on individuals and households not available through other methods. Unlike typical surveys, ...

On Monday morning at AEI, a panel from the American Family Diaries Working Group presented on their new paper, “American Family Diaries: An Ethnographic Approach to Understanding Barriers to ...

The ethnographic methods that anthropologists first developed to study other cultures — fieldwork, participant observation, dialogue — are now being adapted for a broad array of applications, such as ...

Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

https://doi.org/10.5325/jworlchri.11.2.0175 • https://www.jstor.org/stable/10.5325/jworlchri.11.2.0175 Copy URL The three editors of this special issue of the ...

This multi-year project is a cross-disciplinary approach to studying Black Rock City and its inhabitants during the Burning Man Festival. Combining traditional archaeological methods with ethnographic ...