Fashion model Hannah James faced a dilemma as she weighed whether to digitally clone herself. On one hand, the 25-year-old worries digital replicas of models could render her job obsolete. On the ...

Driven by advances in artificial intelligence (AI) and metaverse technologies, digital clones are transforming fast-fashion marketing. Always available, ageless and adaptable to any setting, these ...

In the fashion industry, control over image and likeness is a model’s currency. On June 19, New York imposed new consent requirements for the use of generative artificial intelligence (AI) tools that ...

Forbes contributors publish independent expert analyses and insights. Fashion modeling is experiencing significant technological disruption as AI platforms evolve from simple model generation into ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...