Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Across business sectors, the need for digital transformation ...

SAN FRANCISCO, August 04, 2025--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), the leading digital analytics platform, today announced it has been named both a Leader and a Customer Favorite in The ...

It doesn’t matter if you are a small startup, or a large organization, these six tips will help you succeed with digital analytics, whether it be for your website, mobile app, marketing or social ...

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

Organizations that thrive on change use data and analytics as a competitive asset. They adapt quickly and predict trends by continuously curating and analyzing data and developing insights that drive ...

For many of us, and definitely when it comes to digital customer experience professionals, reporting operational data on a regular basis is our main and even our only communication and interaction ...

In the heart of Makati City, a significant gathering unfolded on the evening of Nov. 14, as industry leaders and innovators convened for an event titled “Navigating the Future: Why do you need Digital ...

While the pandemic prompted companies to digitize much of the way they do business, not every brand made the pivot successfully. In some cases, it cost them dearly. According to Couchbase, enterprises ...

From the dawn of advertising to today’s digital age, analytics has become the backbone of marketing success. Initially, marketers focused on the impact of print advertisements, but the evolution of ...