I recently asked a marketing director about customer testimonials on his company website. He openly said, "The testimonials aren't real, I made them up. Everybody else does it, so why can't we?" My ...

In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of ...

In this day and age, people are inundated with repetitive ads, one right after the other. But people want to connect with other people, not just ads they know are targeted to them. Brand ambassadors ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

It’s often said that the best form of marketing is word-of-mouth praise from happy customers. People are more likely to buy products or services if they hear a positive review from another consumer in ...

Gone are the days when customers used a phone book before contacting a restaurant, store or service. Now, almost everyone’s first instinct is to search for businesses online, whether from a home ...

Editor’s Note: For any questions regarding the law, please consult an attorney. Customer testimonials are great for your business. They build customer trust, create goodwill for your product, and show ...

Editor's note: This article was updated with new information on March 27, 2025. Customer reviews today are more than just feedback — they’re a powerful currency that shapes brand perception, drives ...

Customer reviews aren’t just trust signals for your customers — they can also provide potential SEO ranking boosts when used effectively. “They [reviews] build trust in your brand,” said Kyra Sammis, ...