Google AdWords quietly announced on Google+ that the custom columns now let you do custom formulas in those columns. This means you can add computations like addition, subtraction and multiplication ...

Google Ads custom columns just got a whole lot more customizable. Launched in 2014, a custom column in Google Ads is a nifty feature that allows advertisers to display non-standard data directly ...

Google Ads has announced that impression share data can now be used to create custom columns. Previously, Google Ads had allowed average position to be included in custom columns but after sunsetting ...

PPCGreg posted on Twitter that Google Ads has updated the design and look for the custom columns and also added some new metrics and the ability to use functions. Here is the new look shared by Greg: ...

Google has launched Custom Columns in AdWords, letting you segment existing column metrics to get more detailed insights based on your objectives. For example, “By selecting an existing metric like ...