Amid a global economic crunch, budget holders everywhere will be looking for more effective ways to market their wares. Lucy Porter, head of planning and innovation at agency group PrettyGreen, tells ...

In modern media environments, there are some unsung heroes of brands’ growth and continued success. Emma Grace, executive creative director and co-chief executive officer at PrettyGreen Group, argues ...

Yes, creativity is important, but make sure you focus on the message, say PR360 panellists “Don’t be so clever in your execution that you end up hiding your message. You end up generating lots of ...

Over the last decade or so, PR agencies are increasingly competing with traditional creative agencies, and this had led to a proliferation of high-level creative talent in PR agencies. But because ...

Ultimately, creativity is synonymous with memorability. It’s a chance to break out of the mould and get noticed. All too often, brands assume that creative approaches aren’t right for PR B2B audiences ...

Detroit-based public relations and creative firm VVK PR & Creative overcame some early hurdles to end with a solid first year in business. The company launched April 25, 2022, following co-founder ...

For 20 years, Creative PR (Creative Public Radio) has been connecting the best and brightest media producers with expanded national and global audiences. Specializing in public radio content, we ...

Motorola Mobility India has appointed DENTSU CREATIVE PR as its PR agency. The agency won the account following a multi-agency pitch and the brand will be serviced from its Delhi office. As per the ...