Tat Effby built up an online following of hundreds of thousands in her efforts to land a book deal.

Add Yahoo as a preferred source to see more of our stories on Google. The juggle is real for Tamron Hall. One prime example: When we chatted with her about her debut cookbook—A Confident Cook, which ...

If Kylie Sakaida could do it over, she might've approached the cookbook writing process differently. There was a months-long period when Sakaida — of @NutritionByKylie social media fame — was recipe ...