The console wars aren’t over, but they’ve mutated into a new phase. That’s my takeaway after Microsoft revealed a new chapter for its Xbox business, where it both competes with and supports its ...

After years of trailing behind PlayStation, Microsoft's Project Helix could be a game-changer that combines PC and console gaming. The post PlayStation won the console war, but Microsoft’s Project ...

Moore specifically help orchestrate the so-called "console war" based in part on learnings from when he worked at the shoe company Reebok. He said when he was competing with the likes of Nike, Adidas, ...

The winds of change may be coming in the long-running video game console wars. My college roommate reached out to me last week asking my thoughts when he said he and his wife were considering getting ...

Ever since video games entered the home, there has been a competition for gamers' money, and attention. Grizzled veterans know this conflict as the “console wars” — battles for sales and cultural ...

Xbox players weren't able to fight on Malevelon Creek or Meridia, but they'll be able to join the next big Helldivers 2 battle. On Aug. 26, gamers booted up their consoles and killed a whole lot of ...

Microsoft once tried to separate the Xbox brand from its own identity to compete with Sony and Nintendo during the early console wars.